Information To Bear In Mind On Trademark Vs Logo

By Pamela Ellis


Trademarks protect phrases, slogans, logo, designer, or word used by a company to identify the firm or goods produced by the firm. On the other hand, logos are symbols or designs used by companies. The logos may fall under the trademark protection rights and many firms choose to use the trademark protection on their logos. When approved, trademarks restrict other companies or users from using a similar or exact mark. You have to come up with unique trademarks if you want to qualify for legal protection. A thorough search must get done to ensure that the trademarks created do not match with other marks. Here is everything you need to discover about trademark vs Logo.

Without trademarks or symbols, people can use any symbol that pleases them to advertise their products. However, the presence of trademarks on logos helps companies to market their goods with ease. Given that no companies can share a similar logo, customers can have an easy time to identify the right products they need to buy. Thus, people can avoid purchasing fake products from unknown companies.

Previously, people could share similar logos without legal actions. A company could create a logo and find another firm using the same design. However, firms have enjoyed using logos to brand their products because of the trademarks that protect their logos. Nobody can use your logos without permission. It becomes an illegal affair to copy, design, or use a trademarked logo used by another firm.

In the entire world, people have discovered items that exist in the market and are produced or manufactured by reliable firms. Commonly, they depend on items produced by companies that use these trademarked logos. Thus, they can avoid sub-standard products from other companies that produce similar goods. When firms have their trademarked logos, they can make it easy for customers to get their products in the market.

Sometimes, firms fail to use logos when marketing or selling their products. You do not have to wonder why they do not have logos. Perhaps, they have not trademarked their logos and they feel insecure to use them. If a company wants to get a logo, the management must come up with a unique name that can eligibly get used for trademarking the logos.

An individual might wonder what will happen if a logo is used without trademarks. In this case, you will miss on the legal protection when someone else chooses to use your design. In an event that another enterprise use the logo that you have, it may appear difficult to enjoy the protection rights reserved for your intellectual property.

People make common mistakes when creating logos. To start with, a company might create logos that are similar to others. When you come up with logos that resemble the already used logs with trademarks, you might get sued for violating the reserved rights. Also, an individual might take long before filling the logos. Even though no deadline is issued, another company might present a similar logo before you submit your logos.

You have to understand the process of applying for trademarked logos. First, the company has to assess all the existing logos in the system. Secondly, make an application and present the documents with a designed unique logo to the headquarters for verification. Then, you can wait for two weeks and inquire on the website for your trademarked logos.




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