By Joe Burke
Video is here to stay. And content marketing has often been in the lead from the start in terms of generating solid search engine rankings. Do you understand that roughly 80% of the internet customers view a minimum of one video monthly? That translates to 2 billion views each day!
Bottom line: when you have not yet added video content marketing to your online arsenal you're missing out big ,simply because video is here to stay and a very good video often converts far better than a simple text presentation.
Here's the scoop. It's inexpensive to create a video. You can typically pickup a camera and video editing software for less than $120. And you do not have to throw in all of the bells in whistles of video editing unless you want to. Simple talking head videos work wonders.
But note I said half decent. Almost everything you do to promote your business should be outstanding quality, not something you did simply because everyone else is doing it.
You have to be conscious that Youtube is filled with crappy videos. And perhaps 1/100 videos are worth their weight in salt. If you need your business to be observed, attempt to present it in the very best light!
If you haven't begun video content marketing however or you're not having a lot of success then it is time to get some new insight.
Video content marketing is comparable to any other online content marketing. You ought to produce it as part of your ongoing marketing efforts and religiously upload a video whenever you can.
You wouldn't post just a single blog comment on your site and you can't just make one video.
Most corporations left alone get it wrong. They aren't TV stations or advertising agencies and you should not treat them that way. Now with millions of videos on Youtube, newcomers are up against a massive level of competitors.
The upside should be to generate a significantly better and more engaging video then your competitor, then you are able to win the video content marketing game.
Video Content Marketing - Viral versus Ongoing Visibility
Stories sell. Reality Television entertains. Controversy gets people engaged and speaking. So consider how you might generate a fan base for your videos. Think episodes. Chapters. A continuing story. Then post your videos on a constant basis.
Don't let this happen to your business. Plan to produce a video every two weeks or two a month. As you develop a loyal following you do not wish to let these people down. Social media works both ways.
Generating a video that goes viral is thought of being the "the holy grail" of video content marketing but, also typically, viral videos are short lived.
By consistently generating excellent, informative and beneficial videos you are able to construct a rising fan base over time, just like developing a blog. As soon as you have established a superb reputation for producing great videos, the fans will take over. They'll be eager to share the contents socially.
Plan a Video Marketing Campaign
An excellent thought is always to plan your video marketing campaign in advance. Pull out a folder and label it "Video Content Marketing" and pick at the very least six months worth of video posts. Try to improve your advertising campaign, concentrate on delivering useful content, and don't forget to be original!
Invent a central character and produce an ongoing storyline. Engage your viewers and leave an open loop at the finish of every single video so the viewer is literally compelled to watch the next episode. Do your greatest to get your viewer emotionally invested within the story and character.
An additional great idea would be to make a funny video or two showing what happens to people who neglect to use your services. You are able to even dress up and act!
When you have a marketing spending budget, contemplate hiring video script writers, brief story authors and a marketing agency to flesh out a storyline. Completed properly the payoff could be huge.
In the event you do not possess a budget, gather a team and simply bounce suggestions off them. At this point you'll find no right or incorrect ideas and you could, as a group, come up with a spectacular video content marketing campaign. Given the right atmosphere and incentive, you could be surprised at the tips that spring forth.
The aim would be to develop a loyal following by becoming inventive and consistent in your video content marketing efforts.
Bottom line: when you have not yet added video content marketing to your online arsenal you're missing out big ,simply because video is here to stay and a very good video often converts far better than a simple text presentation.
Here's the scoop. It's inexpensive to create a video. You can typically pickup a camera and video editing software for less than $120. And you do not have to throw in all of the bells in whistles of video editing unless you want to. Simple talking head videos work wonders.
But note I said half decent. Almost everything you do to promote your business should be outstanding quality, not something you did simply because everyone else is doing it.
You have to be conscious that Youtube is filled with crappy videos. And perhaps 1/100 videos are worth their weight in salt. If you need your business to be observed, attempt to present it in the very best light!
If you haven't begun video content marketing however or you're not having a lot of success then it is time to get some new insight.
Video content marketing is comparable to any other online content marketing. You ought to produce it as part of your ongoing marketing efforts and religiously upload a video whenever you can.
You wouldn't post just a single blog comment on your site and you can't just make one video.
Most corporations left alone get it wrong. They aren't TV stations or advertising agencies and you should not treat them that way. Now with millions of videos on Youtube, newcomers are up against a massive level of competitors.
The upside should be to generate a significantly better and more engaging video then your competitor, then you are able to win the video content marketing game.
Video Content Marketing - Viral versus Ongoing Visibility
Stories sell. Reality Television entertains. Controversy gets people engaged and speaking. So consider how you might generate a fan base for your videos. Think episodes. Chapters. A continuing story. Then post your videos on a constant basis.
Don't let this happen to your business. Plan to produce a video every two weeks or two a month. As you develop a loyal following you do not wish to let these people down. Social media works both ways.
Generating a video that goes viral is thought of being the "the holy grail" of video content marketing but, also typically, viral videos are short lived.
By consistently generating excellent, informative and beneficial videos you are able to construct a rising fan base over time, just like developing a blog. As soon as you have established a superb reputation for producing great videos, the fans will take over. They'll be eager to share the contents socially.
Plan a Video Marketing Campaign
An excellent thought is always to plan your video marketing campaign in advance. Pull out a folder and label it "Video Content Marketing" and pick at the very least six months worth of video posts. Try to improve your advertising campaign, concentrate on delivering useful content, and don't forget to be original!
Invent a central character and produce an ongoing storyline. Engage your viewers and leave an open loop at the finish of every single video so the viewer is literally compelled to watch the next episode. Do your greatest to get your viewer emotionally invested within the story and character.
An additional great idea would be to make a funny video or two showing what happens to people who neglect to use your services. You are able to even dress up and act!
When you have a marketing spending budget, contemplate hiring video script writers, brief story authors and a marketing agency to flesh out a storyline. Completed properly the payoff could be huge.
In the event you do not possess a budget, gather a team and simply bounce suggestions off them. At this point you'll find no right or incorrect ideas and you could, as a group, come up with a spectacular video content marketing campaign. Given the right atmosphere and incentive, you could be surprised at the tips that spring forth.
The aim would be to develop a loyal following by becoming inventive and consistent in your video content marketing efforts.
About the Author:
Joe Burke writes under the names jbmuchin and augustus1. Hid main topics are MLM, Internet Marketing and Network Marketing. You can find his writings on many article directories.video content marketing, andvideo
#end
No comments:
Post a Comment